Successful seminar promotes European meats on the Japanese market
The B2B EU Seminar and Networking Reception held on 23 October 2023, was a resounding success. The event, which explored the potential of European meats on the Japanese market, with a special focus on Geographical Indications (GIs), exceeded expectations.
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'Perfect Match' Seijo Ishii promotion a big hit!
The recent 'Perfect Match' promotion at 34 Seijo Ishii supermarket outlets and seven Le Bar au Vin 54 restaurants across Tokyo was a resounding success. The campaign showcased high-quality EU products in Seijo Ishii stores, with an online lottery for customers spending over 1,000 yen on EU products.
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Exploring the European flavours at the Rakuten Ichiba EU Food Fair
We hope you enjoyed the delectable journey through European flavors during the European Food Fair campaign with Japanese major internet shopping malls Rakuten Ichiba, held from 2 October to 1 December 2023. Due to the overwhelming success and your tremendous support, we were thrilled to announce an extra opportunity for you to savor the richness of European Food & Beverage from 21 December 2023 to 20 January 2024!
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Cooking workshop celebrates culinary harmony between Europe and Japan
Culinary enthusiasts and professionals in Tokyo gathered at the prestigious Tokyo Culinary and Confectionery College on 12 September 2023 for a Kaijirushi Cooking Workshop. This event, organised by the European Commission in collaboration with the renowned Kaijirushi Culinary School, aimed to introd
