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Rakuten Ichiba Food fair
Event
European Food Fair on Rakuten Ichiba: A Resounding Success!

The European Food Fair, held from 3 June to 2 July 2024 on Rakuten Ichiba, was a tremendous success, bringing excellent European food and drinks direct to Japanese homes. Showcasing over 4 000 unique ingredients from across the 27 European Union Member States, the promotion attracted thousands of on

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Tasting pavilion
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A Taste of Europe at Foodex Japan 2024

The European Union and the Perfect Match campaign were thrilled to participate in Foodex Japan 2024! More than 20 000 visitors got a chance to taste some of the best European food and drinks, along with witnessing fun live-cooking shows where iconic Perfect Match recipes combining EU products with i

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Food stand
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Shell Garden's European culinary extravaganza: A resounding success!

We are thrilled to announce the successful conclusion of the Perfect Match promotion organised at 16 Shell Garden locations across Tokyo. From 22 to 27 November, the Shell Garden stores showcased a selection of 121 high-quality EU food items.

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Shibuya Stream in Inaribashi Square
Event
EU food makes autumn cozy in Tokyo’s Inaribashi Square

On 4-8 November 2023, Shibuya Stream in Inaribashi Square in Tokyo played host to the Enjoy EU Village ~ Cozy Autumn ~ event, a culinary extravaganza that brought the flavors of Europe to Japan. This five-day event was a celebration of European cuisine, featuring a wide array of high-quality food pr