News and events

The Perfect Match campaign recently hosted a special seminar on Geographical Indications (GIs) and European Cheese, targeting a B2B audience. 

Held at the Kudan Kaikan Terrace, this event aimed to educate industry professionals about the EU's GI system and placed a special focus on GI cheeses and the

Under the ‘Perfect Match’ campaign and in collaboration with the Tokyo Culinary and Confectionery Arts Academy the European Union hosted a Culinary Workshop for students of this recognized academy on 8 October 2024. 

We are excited to announce a fresh opportunity for Tokyoites to try and buy authentic European food and drink products with the launch of the ‘EU FOOD FAIR 2024,’ which will be taking over all 17 Shinanoya stores from 3-16 October, 2024.

The EU Food Fair Live!, held at Shibuya Cast, Tokyo, from 6-9 June 2024, was a resounding success, delighting food enthusiasts. This four-day event, themed "The Perfect Match of European and Japanese Food," drew hundreds of attendees eager to experience a unique fusion of flavors from the 27 EU Memb